One Team. Endless Possibilities.
Simplify your event operations and empower your team to collaborate, create, and deliver with confidence — all within Event Wizard.
Event Wizard
Flexible Costings That Work for You
Our flexible costing system makes it easy for your team to create tailored templates for different event types and venues. Instead of starting from scratch every time, your team can work with ready-made templates that provide a reliable baseline for forecasting the value of upcoming events.
- Tailored templates & forecasting
- Create reusable templates by event type and venue to speed up planning while improving accuracy and consistency.
- Bespoke adjustments in seconds
- Quickly adjust for seasonal dishes, dietary requirements, and premium touches like enhanced table linen.
- Built-in upselling
- Seamlessly add upgrades and enhancements to highlight premium options and additional services.
- Profitability at-a-glance
- Track GP's and profitability per event to create a mini P&L that informs pricing and upsell strategy.
Scalability
Scalability That Grows with You
Event Wizard is built to scale effortlessly alongside your business. As your operations expand, you can easily add new users, venues, and regions to your portfolio without disruption.
- Add users, venues, and regions
- Grow from a single site to a multi-region operation with ease.
- See the big picture
- Get a clear overview of performance across your entire portfolio and drill down into regions, venues, or individual events.
- Build for the long term
- As your business grows, Event Wizard grows with you—keeping teams connected and data organised.
Cloud
Cloud-Based for Maximum Flexibility
In events, your team isn't always at a desk 9–5. With planners, kitchen staff, and operations across venues, everyone needs access to the same, up‑to‑date information.
- Access anywhere
- Office, kitchen, or on-site — always access the latest event plans.
- Real-time updates
- No confusion, duplication, or delays from outdated documents.
- Confidence & reliability
- Keep teams aligned and responsive with always-accurate information.
Operations
Streamlined Back-of-House Operations
Behind every successful event is a well-organised back-of-house team. Event Wizard removes complexity so your staff can focus on delivering exceptional events.
- Direct supplier ordering
- Order equipment through trusted third-party suppliers directly from the platform.
- Automatic sync
- Real-time updates flow through to menu portions and drinks allocations.
- Reduce errors & admin
- Cut manual work, eliminate mistakes, and gain confidence that every detail is covered.
Documents
Proposals at the Touch of a Button
Create on-brand professional proposals, confirmation letters, and contracts at the touch of a button so you can respond to inquiries fast.
- Client-facing documents
- Beautiful, consistent proposals and contracts generated instantly.
- Internal paperwork in clicks
- Function sheets, kitchen sheets, and specifications — even batch printing for a full week.
- Faster, smoother process
- Save time and deliver a more efficient client experience.
Collaboration
Effortless Access to the Information You Need
Communication and clarity are everything. Keep your whole team connected and informed at every stage of planning.
- Centralised tasks and notes
- Attach customer documents and emails so everyone has visibility.
- Update alerts & version tracking
- Ensure sales, kitchen, and operations are always working from the latest information.
- No more confusion
- Eliminate duplicate effort and missed details by keeping data in one place.
CRM
Built-In CRM to Manage Every Customer Relationship
Keep all customer information in one place — manage relationships, track event history, and understand client preferences for a truly personalised experience.
- Everything in one place
- Instant access to past events and booking details for context-rich conversations.
- Organise and follow up
- Categorise leads and set tasks to schedule meetings, send proposals, and follow up.
- Insights & exports
- Track lead sources, filter data quickly, and export to Excel for marketing and reporting.
About Us
At Hoolie Software, we're all about helping hospitality professionals work smarter, not harder. Founded by industry insiders Gillian Walker, Ben Freeman, and Mark Miller, we bring together over 75 years of real-world experience in hospitality, event management, and software development. We understand the pressures of running events, managing venues, and keeping every detail in check — because we've lived it ourselves.
That's exactly why we created Event Wizard — a platform built by hospitality experts for hospitality experts. It's powerful, intuitive, and designed to make event management effortless, efficient, and more profitable. Event Wizard brings everything your team needs into one place: flexible workflows, real-time insights, a full CRM system, and seamless integrations. It's smart, scalable, and built to streamline operations, reduce costs, and maximise revenue.
Our mission is simple: to make event management both easier and more rewarding. We believe great software should take away the stress, not add to it. By working closely with our clients, we ensure Event Wizard fits naturally into the way you work — helping your teams stay connected, operate efficiently, and deliver exceptional guest experiences every time.